Mission and Values

“Do it right the first time”. This is the Cherry Cove team’s commitment to our customers.

We pledge to provide distinctive quality and unparalleled customer service. We strive to gain the respect and trust of our customers through uncompromising honesty and integrity. We accomplish this through our attention to detail, which is driven by our customers’ desires and our dedicated team of experienced and passionate professionals.

The success of Cherry Cove Group is determined by our success in operating as a unified team. We must earn the confidence and admiration of our customers every day – there are no magic formulas.

Core Values

The Cherry Cove Group is steered by seven core values which have proved influential to the company’s longevity.

• Hospitality: (noun) the friendly and generous reception and entertainment of guests, visitors, or strangers. We strive to make all our customers feel like they are at home by providing a welcoming and warm atmosphere.

• Commitment: (noun) the state or quality of being dedicated to a cause, activity, etc. We are dedicated to gaining respect and trust from our customers through high quality, honest customer service.

• Integrity: (noun) the quality of being honest and having strong moral principles. Our entire leadership team and staff are held to high moral and ethical standards, and these principles guide our company to success.

• Leadership: (noun) the action of leading a group of people or an organization. The direction of Cherry Cove is provided by a strong group of individuals who learn from each other.

• Involvement: (noun) the fact or condition of participating in something. Our team is constantly involved in the operations of all of our properties, and we make sure that any projects are completed and reviewed with a fine-toothed comb.

• Professionalism: (noun) the competence or skill expected of a professional. At Cherry Cove, we strive to approach all situations with professionalism.

• Compassion: (noun) sympathetic pity and concern for the sufferings or misfortunes of others. We enjoy and feel it is our duty to give back to the Maryland community through event sponsorship, community service hour commitment, and philanthropic donations.


When you combine our core values, you get a group of people who encompass all the qualities that make up our honest, successful, and community-oriented company, and who have the vision to develop growth for the good of the community.

The vision of The Cherry Cove Group is one that stands out among the rest: to give the community an opportunity to grow with us.


The Cherry Cove Group’s philosophy is for businesses and communities to achieve growth together. Our philosophy has been molded by our commitment to providing exceptional service to our customers, all the while serving our community. We strive to innovate while continuing to grow and expand in the hospitality and property management industry. Our customers trust in our ability to provide secure, affordable housing, whether it be temporary or long term.

We take care of you, so that you can have peace of mind taking care of everything else.